In 2018, Ben acquired ACE Portal, an online alternative asset portal developed in partnership with the New York Stock Exchange. As the foundation for Ben Markets, we will soon enable investors to seek both Ben liquidity options and third-party marketplace liquidity for their alternative asset holdings through an online portal.
High net worth investors, institutions, wealth managers, and financial advisors will soon be able to secure third-party liquidity, as well as potential options for direct Ben liquidity solutions, through Ben Markets, an innovative venue focused exclusively on alternative assets. We will offer this by leveraging our proprietary financial technology to develop online offerings serving the private market for alternative assets. Our objective is to provide a simple and rapid process, from beginning to closing, in 30 days or less.